Provencal Elegance Meets Modern Wine Luxury in the Heart of France's Vineyards
Set in the heart of the Plaine des Maures nature reserve, Ultimate Provence—or UP, as it’s known by its stylish devotees—is a striking destination where sleek design, sustainable winemaking, and Provencal soul converge. Designed by the celebrated duo Humbert & Poyet, this boutique hotel and spa redefines what a vineyard escape can be: bold, beautiful, and deeply sensorial.
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🏡 Where Design Meets the Vineyard
Every detail of Ultimate Provence is infused with modern elegance, from the raw materials and soft earth tones to the panoramic vineyard views that stretch in every direction. Choose from:
Standard and Deluxe Rooms featuring custom lighting, tactile surfaces, and vineyard or courtyard views
Suites with expanded living spaces, curated decor, and exclusive amenities
Tech-forward comforts including Smart TVs, premium sound systems, and plush bedding
Whether you’re here to unplug or connect, each room is a seamless blend of comfort and contemporary sophistication—designed to reflect the landscape and inspire the senses.
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🍇 A Rosé Renaissance
Wine is the beating heart of the UP experience. The estate’s 46 hectares of organically farmed vines are dedicated to a new vision of Provencal winemaking—fresh, expressive, and crafted with respect for the land. Known especially for its vibrant Côtes de Provence Rosés, the winery emphasizes:
Sustainable vineyard practices and gravity-fed production
Innovative blends that push tradition forward
Tasting experiences that connect guests with the full journey from grape to glass
Explore the cellar, take part in guided wine workshops, or simply relax with a chilled glass of rosé beneath the Provençal sun—it’s wine culture, reimagined.
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🍽️ Gastronomy Rooted in the Land
At the heart of the culinary experience is Chef Kévin Soria, whose menus celebrate the rhythm of the seasons and the bounty of the region. Expect:
Farm-to-table dishes with global flair
Inventive pairings that highlight the estate’s wines
Dining spaces that shift from casual lunches to elegant evening ambiance
Dine indoors in the sleek restaurant, or take in vineyard sunsets from the rooftop bar—a favorite gathering spot for cocktails, conversations, and unforgettable views.
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🧘 Experiences to Awaken Every Sense
Ultimate Provence invites you to slow down, breathe deep, and immerse yourself in all things Provence:
A serene spa offering facials, massages, and body rituals using natural products
A palm-fringed pool surrounded by loungers and vineyard vistas
Yoga sessions, electric bike rentals, hiking trails, and curated workshops
Whether you’re recharging solo, exploring with a partner, or celebrating with friends, the estate offers a rich palette of ways to engage.
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💍 Destination Events, Uniquely UP
With its modern aesthetic and cinematic natural surroundings, UP is a stunning location for:
Weddings in the vines with custom planning and top-tier cuisine
Private celebrations or corporate retreats in stylish indoor-outdoor venues
Tailored event services with turnkey packages and on-site coordination
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📍 Gateway to the Glamour of Provence
Located in La Garde-Freinet, just a short drive from Saint-Tropez and the glittering Côte d’Azur, Ultimate Provence offers the perfect blend of secluded calm and regional exploration. Discover nearby artisan villages, dramatic nature reserves, and historic landmarks—all from a luxurious home base.
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🌿 Contemporary Provence, Bottled and Beautiful
More than just a stay, Ultimate Provence is a lifestyle. Here, guests are invited to sip, savor, and slow down in a place where design, nature, and wine live in perfect harmony. For those seeking a bold new vision of Provencal luxury, UP delivers—elevated, immersive, and unforgettable.
What does this place offer?
Wine Tasting
Vineyard Tour
Restaurant
Breakfast
Dogs Allowed
Swimming Pool
Beach
Tennis
Golf
Spa, Sauna or Massage
Yoga
Air Baloon
Truffle Hunting
from
$130*
/night
* The price depends on the date and type of accommodation.